Marketing Campaign

The EPublishing Innovation Forum is organised by Incisive Media, who also organise the internationally renowned annual Online Information Exhibition and Conference.

The marketing campaign will consist of more than 85,000 “opportunities to see” using the following components:

• Highly targeted direct mail – consistently the most effective form of conference marketing
• Advertising and inserts – key trade titles will carry advertising to generate awareness and inserts to deliver a mechanism for delegate registration while providing a high impact physical reminder of the show
• Emails and sponsored newswires – go to targeted lists with appropriately segmented messages
• Web promotion – key to the event campaign is promotion of the URL www.epublishing-forum.com accounting for 100% of conference registration
• Association partnerships also form an integral part of the marketing campaign