Conference Programme

DAY ONE: Customers, Collaboration and Community - Business models
DAY TWO: Semantic, Vertical, And Mobile: Focus on Technology

DAY ONE

08:30 - 09:15
Registration, tea and coffee  

09:15 - 09:20
Chairman's Welcome and Opening Remarks
David Worlock, Chief Research Fellow, Outsell Inc                         

09:20 - 10:05
Opening Keynote: Steering long term customer driven growth strategies through a perfect storm of change
David will share with you how customer driven growth strategies can succeed despite current market challenges - how will information markets evolve and how can information providers provide customers with tools and information to make critical decisions?
David Craig, Chief Strategy Officer, Thomson Reuters  

10:05 - 10:40 
Practicalities of Digital publishing: The Telegraph Approach

• Empowering journalists
• Making your stories stand out
• Maximising your audience reach

Julian Sambles, Head of Audience Development at Telegraph Media Group   

10:40 - 11:10
Networking break and visit to exhibition

11:10 - 11:45
Is content the only key to success?

• How to transform content into a long-term, organic, profitable business
• Cues to identifying when content is not enough to build a successful brand
• How to use best-practice aggregation techniques to improve profitability
• Ways to increase real revenue from your content and earn more than your advertising syndicator

Robert Brown, Media Business Director, Exalead   

11:45 - 12:20
Case Study: Driving Engagement with your Users to Increase Content Consumption and Click-Through Rate

• How publishers can make site information more easily discoverable
• How publishers can use interactive Quintura tag-clouds to drive user engagement into in-site search
• How site editors can use search analytics to manage search user behavior
• How to increase revenues and leads from advertising your own products on your web-site

Yakov Sadchikov, President & CEO, Quintura, Inc .

12:20 - 12:55
Case Study: Capitalising on New Publisher Platforms to Provide a Forum for Discussion and Debate with your Readers

• Creating a community to maintain the attention of your readers and customers
• Harnessing the power of online communities to enhance your brand

Ben Edwards, Executive Vice President: The Economist Group, Publisher: economist.com

12:55 - 14:10
Lunch  

14.10 - 14:45
Using social media for marketing and monetization - Econsultancy.com case study insight into Twitter and others

• How publishers can use Twitter to drive traffic and sales, as well as brand advocacy and customer service
• How social media marketing online can be measured and valued

Ashley Friedlein, CEO, EConsultancy

14:45 - 15:20
Case Study: Integrating Workflow Tools into your Business Model to Maintain your Competitive Advantage

• Workflow Models including Quest, Envirocheck Analysis and Scope
• Knowing your Customer
• How to Add Value
• Pulling it all Together

Stephen Stout, Group Managing Director, Landmark

15:20 - 15:40
Networking break and visit to exhibition

15:40 - 15:55
Case-Study: Law-Net.eu - Adding an Online Community to a Traditional Publisher's Business Model

David Worlock, Chief Research Fellow, Outsell Inc
Neil Thackray, Thackray Media Ltd
Tim Weller , Group CEO, Incisive Media  

16:40
Chairman's Summary  

16:45
End of Day One and Networking Drinks Reception

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DAY TWO

08:30-09:30
SIIA continental breakfast

08:45 - 09:30:
Registration, tea and coffee  

09:30 - 09:35
Chairman's opening remarks

09:35 - 10:05
Case Study: Vertical Search, Challenges and Opportunities: Reed Business Search - zibb.com

• Why Vertical Search?
• What RB Search has achieved through Zibb.com and Zibb On Demand
• Where do we go next?
• What lessons we have learned?

Graeme McCracken, COO, Reed Business Search

10:05 - 10:35
Using Virtual and Collaborative Technologies to Build Valued Communities

• Identifying the most effective technologies for your business

Jonathan MacDonald, Senior Consultant, Mobile Marketing, OgilvyOne, and CEO, JMA

10:35 - 11:05
Networking break and visit to exhibition

11:05 - 11:35
Customer-Focused Publishing Strategies

Today's organizations must utilize technologies that provide rich functionality in order to better connect with customers in the context of their professional roles.  In addition, they must also deliver a user experience that is in-line with the expectations they have through their frequent use of popular consumer websites and applications.  This session will discuss the emergence of role-aware applications.  Specifically, the degree to which content access and delivery can and should be embedded into existing applications and workflows, and the expectations created by 'consumer' websites such as Facebook, MySpace, etc.

David Wormald, U.K. Director, Information & Media, Mark Logic Corporation  

11:35 - 12:05
Adapting your business model to reflect the demise of the standard advertising model

• Determining how to successfully streamline your business model
• Understanding how to fill the potential gap in revenue

Nick Barnett, Managing Director, Phorm, UK

12:05 - 12:35
Semantic based applications: a new paradigm to give access to content and how to respond faster to changing markets and customer requirements

The presentation, based on several examples of realisations, will give an overview of:

• The components of semantic based applications: ontology model, taxonomy, terminology and knowledge representation
• The architecture of semantic web application and its links with content management and search engines
• The new services that can be offered to end-users

Jean Delahousse, CEO, Mondeca, France

12:35 - 13:40
Lunch

13:40 - 14:10
Can Widgets and RSS Drive Traffic to your Website?

• Widgets and RSS as part of your online marketing toolkit: why bother
• Metrics for measuring the value of these tools
• Integrating widgets and search

Jonathan Allen, Search Marketing Specialist, Incisive Media

14:10 - 14:40
How to transform content and traffic into revenue models through integration of mobile into existing platforms

• Case study: How yellow pages are transferring the content from book to online into the mobile space
• How some of the big players in print who lost a lot of action online to google, yahoo and other verticals have generated revenue

This case study will include the revenue transformation from print to online and then into mobile

Carsten Gildum, SVP Sales and Co-Founder, mobilePeople

14.40 - 15:10
Using Mobile Technologies to Provide 'Just in time' Learning Materials

• PbyP is a unique way of matching the needs of the learner to the materials available exactly at the point when they need them most through their mobile. During this presentation you will find out how a marketplace based on web 2.0 users competencies works in practice and hear its author describe the ideas on which it is based

Dan Buckley, Director of Research and Development, Cambridge Education Trust

15:10 - 15:30
Networking break and visit to exhibition  

15:30-15:45
Is All Similarity The Same? How Context Drives Revenue and Brand Loyalty

Search engines divorce content from brand. Users input queries directly into search fields and land where they may; "stickiness" becomes the name of the game. This is why so many online publishers focus on linking their content together by similarity. But how does one define similarity? Seems like a subjective challenge. How can publishers ensure that these linkages meet the expectations of their customers? And what kind of ROI can they expect? This talk is ostensibly about context, and in it we'll discuss:

• How context dictates customer expectations
• Categorization, classifications and groups: the hierarchy of "context"
• Weighted similarity and editorial control
• How you can "contextually" drive revenues

Matt Mullen, E-Publishing Industry Specialist, Nstein

15:45 - 16:00
Beyond Weblinks: Richly Interative Text

Instead of being able to do just one pre-set thing with a word (e.g. go to a specified webpage), users can now look up words, search, share (email, tag, blog, twitter), convert numbers and even change the layout of the page.  In this presentation,  find out how revenues have been generated for the NBA through China's NBA website using richly interactive text. 

Frode Hegland, Director, The Hyperwords Company Ltd

16:00 - 16: 40
Closing Keynote:

The Semantic Web: Finally a Reality? New and Future Opportunities for Publishers to Drive Growth  

• Leveraging semantic technologies for publisher benefit: where is the value?
• Risks of adoption and non-adoption
• Taking the first steps - how to make it work
• Examples of successful semantic web technology deployment

Dame Wendy Hall, The University of Southampton

16:40
Concluding remarks from the Chairman

16:45
End of Conference