EPublishing Innovation Forum
Marketing Campaign

The EPublishing Innovation Forum is organised by Incisive Media who also organise the internationally renowned annual Online Information Exhibition and Conference.  Incisive Media also publishes Information World Review (IWR), the newspaper for information professionals as well as Computing, IT Week, Accountancy Age and Financial Director, providing access to an extensive database of the core target delegate audience. 

The marketing campaign will consist of more than 85,000 " opportunities to see" using the following components:

Highly targeted direct mail - consistently the most effective form of conference marketing

Advertising and inserts - key trade titles will carry advertising to generate awareness and inserts to deliver a mechanism for delegate registration while providing a high impact physical reminder of the show

Emails and sponsored newswires - go to targeted lists with appropriately segmented messages

Web promotion - key to the event campaign is promotion of the URL www.epublishing-forum.com accounting for 100% of conference registration

Association partnerships form an integral part of the marketing campaign