EPublishing Innovation Forum
Conference Programme 2008

Strategies for generating new digital revenues

Please note that the programme is under development and is subject to change:

08.30-09.15
Registration, tea and coffee


09.15-09.30
Opening and welcome from Conference Chairman - David Worlock, Chief Research Fellow, Outsell Inc


09.30-10.00
Opening keynote: Intelligent Information - customer driven growth strategies
David Craig, Chief Strategy Officer, Thomson Reuters
David will share with you how Thomson Reuters are responding to customers needs for knowledge, information and tools that help in critical decisions


10.00-11.00
Keynote case study: Digital publishing strategies - profitable innovation in a period of disruption and change



11.00-11.30
Morning break


11.30-11.45
Vertical search, extending the digital footprint 
Search as a Service
Examples of how publishers are using Vertical Search to extend their online reach, drive traffic, generate new revenue and serve the workflow needs of their community, all with a low cost of ownership.
Iain Fletcher, VP of Marketing, Convera


11.45-12.10
Vertical search, challenges and opportunities: Reed Business Search - zibb.com
Why Vertical Search?
What RB Search has achieved through Zibb.com and Zibb On Demand
Where do we go next?
What lessons we have learned?
Graeme McCracken, COO, Reed Business Search


12.10-12.40
Vertical search: Mark Logic


12.40-13.00
Discussion and round up


13.00-14.00
Lunch and exhibition visit


14.15-14.45
Can widgets and RSS drive traffic to your website?
 - Widgets & RSS as part of your online marketing toolkit: why bother
 - Metrics for measuring the value of these tools
 - Integrating widgets and search

Ivan Pope, Founder, Snipperoo
Jonathan Allen, Search Marketing Specialist, Incisive Media


14.45-15.15
Using virtual and collaborative technologies to build valued communities
Jonathan MacDonald, Senior Consultant - Mobile Marketing, OgilvyOne

15.15-15.45
Afternoon break


15.45-16.25
Closing keynote: Publishing and the semantic web - new opportunities
 - Leveraging semantic technologies for publisher benefit: where is the value?
 - Risks of adoption and non-adoption
 - Taking the first steps - how to make it work
 - Examples of successful semantic web technology deployment


16.25-16.30
Chairman's closing summary
David Worlock, Chief Research Fellow, Outsell Inc,.

16.25-16.30
Chairman's closing summary
David Worlock, Chief Research Fellow, Outsell Inc,.


16.30
Drinks reception - sponsored by Mark Logic