Key Learning Points 

Hear from leading authorities and industry experts who will share their insights into the challenges and disruptions facing publishers and find out about:

• Who are your customers?  What are their needs and behaviours – hear the latest industry research

• Partnering with social network sites to increase brand loyalty and attract new users

• Streamlining processes: getting ROI on your workflow

• Innovation in publishing: using Web 2.0 to deliver and distribute content on new platforms

• Building a community through user generated content

• Risks and opportunities in vertical search

• Strategies for monetising pages: understanding advertising models

• The future of publishing: profiling the future customer