Conference Programme 2008
Please note the programme is being finalised and therefore is subject to change
Winning strategies for customers, business models and technology
DAY ONE – Wednesday 7 May
08.45 - 09.30Registration
Tea and coffee
09.30 - 09.35
Welcome from chairman - David Worlock, Chief Research Fellow, Outsell
09.35 - 10.20
Opening Keynote:
Thriving in the digital age:threats and opportunities for digital publishers
Vin Crosbie, Managing Partner, Digital Deliverence and Professor Syracuse University
Learning points:
• Disruptions caused by new technology, changing user expectations, low barriers to entry, speed of change - all adding to lost revenues
• Regaining lost margins through investing in new areas (old media vs. new media), which areas and how much investment? Will the new (online) revenue streams from new media equal or surpass traditional approaches?
10.20 - 11.00
Who are your customers? Understanding their needs and behaviours
Daniel Pollock, Vice President & Lead Analyst, STM, Outsell
Daniel's presentation will delve into feedback Outsell gathered from a survey of information users, which examined the value of A&I services and authoritative content; Internet usage and quality of search results; and differences in perceived value by subject discipline.
Learning points:
• Shift from product focus to user focus
• Understanding needs and behaviours of customers: who are your customers?
• ‘Digital natives’ as content consumers – what does this mean for publishers?
• Strategies for reaching new users: what is the best platform to deliver information e.g. online, mobile, audio?
Morning break: visit to the exhibition and delegate networking
11.00 - 11.30
Morning Break and visit to exhibition
11.30 - 12.10
Platinum Sponsor: Macrovision
Kate Collins, Director, Product Management, Macrovision
12.10 - 12.30
How Social Networks are changing everything
David Cushman, Digital Development Director, Bauer Consumer Media
David’s presentation will show you how social networks are redefining what media and marketing is, how value is created and why, ultimately, the new world is one in which media can be the biggest winner of all.
12.30 - 12.50
Working with social network platforms to build online audiences
Tom Turcan, The Guardian
Pluck Corporation is partnering with The Guardian to supply the community functionality for the ongoing phased redevelopment of Guardian Unlimited.
12.50 - 14.00
Networking Lunch and visit to exhibition
Network and meet the experts over and informal lunch – no set seating plan!
14.00 - 15.00
CONVERSATION SESSIONS
These sessions have been designed to allow delegates to get together in informal groups based on a shared interest. Facilitators will help steer and lead
Delegates can choose which session they wish to attend by choosing one of the following 3 options:
Break out 1: Technology focus
Understanding the transformation challenges that arise from innovative and disruptive technologies
Join one of the conversations below:
Conversation # 1
Peer review processes using web 2.0 approach: pros and cons
FACILITATOR: Maxine Clarke , Publishing Executive Editor, Nature Publishing
Conversation # 2
Partnering with social network sites: what are the risks? What about data protection? What about protecting your brand?
FACILITATOR:
Tom Turcan, General Manager Digital, The Guardian
Break out 2: Focusing on new business models, what’s working, what’s breaking the mould!
Join one of the conversations below:
Latest developments in open access journals
FACILITATOR: Bryan Vickery, Deputy Publisher, BioMed Central
Conversation # 2
Creating new revenue lines whilst protecting existing lines: electronic vs. print
FACILITATOR: John Barnes, MD, Digital Strategy and Development, Incisive Media
Break out 3: Focusing on new customers and behaviours
Join one of the conversations below:
Conversation # 1
Creating and building a community for your readers, is it the content or the network that matters?
FACILITATOR:
Chris Chamberlain, CoreMedia
15.00 - 15.30
Afternoon break: visit to the exhibition and delegate networking
15.30 - 16.00
Streamlining processes: getting ROI on your workflow
Josh Bottomley , Managing Director, LexisNexis
Learning points:
• Developing successful workflow: integrating digital into your existing environment
• New business opportunities through improved workflow
16.00 - 16.30
Innovation in publishing: using Web 2.0 to deliver and distribute content on new platforms
Case study #1: Nature Network
Is there room for niche social networks in a Facebook-dominated web?: Nature Network, a case study
Grace Baynes, Corporate Public Relations & Communications, Nature Publishing group
Nature Network is Nature Publishing Group's social network aimed at scientists. Formally launched in 2007 after spending a year in beta trials, Nature Network provides users with profiles, personal networking, groups and discussion forums, and blogs. A global network,
Nature Network currently has two local 'hubs', in London and Boston, with more planned for 2008. This case study will look back on the rationale for launching Nature Network and the site's evolution to date,look forward to new developments, and share some lessons learnt.
Learning points:
• Dealing with legacy issues
• What are the elements: developing a digital infrastructure
• Embedding new technologies in workflow processes
• Using Web 2.0 technologies to provide personalised and customised services
Case study # 2: Developing OvidSP
Remember. They are only eight.
Andrew Richardson, Managing Director & VP of Business Development, Wolters Kluwer Health
Hear from Andrew as he shares experiences of developing OvidSP, the new search interface from Ovid.
Case study # 3: BookBank
Rolfe Swinton, COO & Founder, CPI Publishing Solutions
16.30 - 16.35
Concluding remarks from the chairman
16.35 - 17.45
Cocktail reception
Get together and relax with fellow colleagues over a drink and discuss the day’s learnings
DAY TWO – Thursday 8 May
08.30
SIIA Breakfast
All delegates invited to attend.
Registration
Tea and coffee
09.30 - 09.35
Welcome from chairman
09.35 - 10.20
Keynote: User generated content: The user as publisher
David Worlock, Chief Research Fellow, Outsell
Learning points:
• freelancers and publishers: shift in power from contributor to rival
• bloggers creating their own reputations through their own blogs – what is the role of B2B brands in the digital space?
• Building a community with user generated content
• Managing copyright in the digital environment: how can publishers protect revenues when using web 2.0 tools to deliver content i.e. balancing the need to access content whilst respecting the rights of content owners
New business models: user generated content
10.20 - 11.00
Case study #1: The Brownbook story: the first 'peer-produced' online directory platform
Marc Lyne, Founder and COO,BrownBook.net
Brownbook is a free and open wiki-type 'local business directory' website that lets consumers add and find local businesses, rate them and add reviews. The Brownbook breaks the monopoly of big directory companies and gives the power back to the people. It is the first 'peer-produced' online directory platform, and launched with the UK service in February 2008. Based on the 'anyone-can-instantly-edit' principles pioneered by the online encyclopedia Wikipedia (www.wikipedia.org), The Brownbook aims to do for the local directory market what Wikipedia has done for the encyclopedia market; namely, to provide a service that is more complete and more accurate than the existing local directory services; that allows people to have their say; that anyone can use for free, and that lets even the smallest business promote itself at zero cost. Brownbook has an aggressive country-by-country roll-out strategy that will see the service in 4 countries by the end of 2008.
Case study # 2:
NowPublic.com
Len Brody, CEO, NowPublic.com
11.00 - 11.30
Morning break: visit to the exhibition and delegate networking
12.10 - 12.50
Risks and opportunities in vertical search
Dave Kellogg, CEO, MarkLogic
Iain Fletcher, Vice President, Marketing, Convera
Learning points:
• Vertical search as a means of improving brand and serving niche communities
• Building value in your vertical search engine: how much investment is needed
• Building workflow through search
• Monetising vertical search through advertising
• Getting beyond search: how can vertical search sites be more than specialized search engines
12.50 - 14.00
Networking Lunch and visit to the exhibition
Network and meet the experts over and informal lunch – no set seating plan!
14.00 - 15.00
CONVERSATION SESSIONS
These sessions have been designed to allow delegates to get together in informal groups based on a shared interest. Facilitators will help steer and lead
Delegates can choose which session they wish to attend by choosing one of the following 3 options:
Break out 1: Technology focus
Understanding the transformation challenges that arise from innovative and disruptive technologies
Join one of the conversations below:
Conversation # 1
Using Web 2.0 tools to reach new audiences, increase engagement and loyalty (e.g. providing white papers, online events, online recruitment on the site to help drive profitable growth)
FACILITATOR:
Chris Chamberlain, CoreMedia
FACILITATOR:
Mark Stephens, Senior Corporate Account Manager, NetBenefit
Conversation # 2
Marketing in the digital age
FACILITATOR:
Rory Brown, Managing Director, Interactive Marketing Division, Incisive Media
Conversation # 3
Mash ups: creating loyalty and user engagement by allowing users to mash up content
FACILITATOR:
Tim Webb, Associate Publisher - Digital, Incisive Media
Break out 2: New business models Focusing on new business models, what’s working, what’s breaking the mould!
Join one of the conversations below:
Conversation # 1
The future of subscription models
FACILITATOR:
Hugh Look, Senior Consultant, Rightscom
Conversation # 2
New revenue streams using vertical search
Conversation # 3
eBooks
FACILITATOR:
John Campbell, Online Projects Manager at OUP
The ebook market has had a number of false dawns. PDA sales are at a lifetime low and DRM remains a tough sell in an increasingly DRM-resistant market. But publishers are actively licensing book content and Amazon is now pushing the DRM-equipped Kindle. And, unlike the consumer space, the academic ebook market is flourishing. This conversation looks at current trends, the business models that are working and those that aren’t, and the technologies that offer the best chance of success.
Break out 3: Focusing on new customers and behaviours
Join one of the conversations below:
Conversation # 1
Combining user generated content e.g. customer reviews/voting/tagging/commenting with professional content to build loyalty. To what extent do you allow your customers/readers to participate?
FACILITATOR:
Matt Rhodes, Head of Insight, FreshNetworks
15.00 - 15.30
Afternoon break: visit to the exhibition and delegate networking
15.30 - 16.00
Strategies for monetising pages: the future of online advertising
Hugo Drayton, CEO, Phorm UK
Learning points:
• Is there enough online advertising to float all business models on the web?
• Choosing an advertising model
• Dealing with legacy revenue streams
• How is the digital advertising industry likely to evolve in the next 12-24 months?
16.00 - 16.30
Closing keynote: The future of publishing – insights from the experts
Vin Crosbie, Managing Director, Digital Deliverance and Professor, Syracuse University
Dave Kellogg, CEO, Marklogic
Len Brody, CEO, NowPublic.com
Learning points:
• Future digital platforms
• Profiling the future customer
• Cross-media publishing
16.30 - 16.35
Concluding remarks
16.35
Conference close
