2011 Conference Programme – Day Two

Wednesday 18th May


08:45 – 09:30: Registration, tea and coffee
09:30 – 09:35: Chairman’s opening remarks

David R Worlock, advisor on digital strategies , and co-chair of Outsell’s executive programme, Outsell Leadership Councils
09:35 – 10:10: Keynote

Innovation with the Cloud – Why content and workflow are key enablers to drive evolution from Office 365 for education

  • Microsoft, Publishers and Education strategic partners
  • What is Office 365 for education and why is it important?
  • Content & Workflow the key to Personalised Learning
  • Why do we need xRM?

David Langridge, Senior Partner Development Director, Worldwide Education Industry Group (Public Sector), Microsoft
10:10 – 10:45: The future of advertising in social media

  • Is there future in advertising in social media?
  • Advertising avoidance
  • Evolution of advertising on the web and social media
  • Turning the tables

Adriana Lukas, Media Influencer

10:45 – 11:15: Morning networking break (Riverside room)

11:15 – 11:45: The future of search is social

  • 90% of people rate people known to them as their most trusted information source.
  • Search technology and networks are converging to make it easier to access the combined knowledge and experience of other people.
  • Giving users more relevant, immediate information based on their own unique needs and circumstances

David Gilbey, Co-Founder, Aubert Park Venture
11:45 – 12:15: Building a new Financial News and Data brand in a multi-channel, multi-device world

  • Giving content away can ultimately be good for revenues.
  • Using all the channels to create a brand.
  • Unless you already have scale- you’ve got to partner.
  • Becoming a post-product publisher.

Donal Smith, CEO, DataExplorers
12:15 – 12:30: The new rules of engagement

  • How engagement with a site environment enhances the value of advertising on that site
  • What the key dimensions of engagement with content and advertising are
  • How the relationship between site engagement and advertising varies across different website types – content sites, portals, social networks

Tim Cain, Head of Research and Insight, Association of Online Publishers

12.30 – 12.45: Digital Recruitment Landscape, the year ahead

  • What are the key trends impacting digital recruitment for publishers in 2011?
  • Changes in publishing and new opportunities in online recruitment.
  • The future of online recruitment.

Tom Ricca McCarthy, Global Sales Director, Madgex
12.45 – 13.00: Extended Q&A: An Opportunity to Ask Further Questions to the Morning’s Speakers
13.00 – 14.00: Networking lunch (Riverside room)
14.00 – 14.30: Winning the price war: Determining a pricing strategy that suits you and your customers

  • Balancing customer satisfaction with the revenue needs of your business
  • The paid content vs free content debate – knowing when to charge
  • Diversifying your revenue models

Audra Martin, VP of Engagement and Operations, The Economist online
14.30 – 15.00: How Online Software is transforming the economics of web and email marketing

  • The spread of online software products allows non-specialist people to carry out internet marketing without hiring an agency
  • Case study: How Simon & Schuster built 260 websites without using an agency
  • Case study: Why 500,000 customers use MailChimp to send email communications
  • The economics of successful digital marketing: Get rid of the agency – you already have the skills and assets you need in-house to build great marketing sites and communications quickly and cost efficiently.

Geoff Metzger, Managing Director, Supadu Ltd.
15:00 – 15.30: Afternoon Networking break (Riverside room)

15.30 – 16.10: Keynote interview with Tim Cooper,  Director, Digital & Marketing, Harlequin (UK) Ltd

Next generation ebooks – Where will we be in 2020?

Tim, named “most inspiring digital person in Publishing”, at the 2011 FutureBook Digital Innovation Awards will share insights into:

  • Monetising content and adapting for mobile-first markets
  • Trends and predictions for the future
  • Working with intermediaries: challenges and opportunities
  • Boosting the number of downloads of your app
16.10 – 16.20: Chairman’s closing remarks and End of Conference


View Day 1 Conference Programme

Please note that the Conference Programme is subject to change until the day of the event.